Last updated on June 3, 2015
Caeden, Inc. (“Caeden”, “we”, “us” or “our”) understands that privacy is important to you. This Privacy Policy sets out how we will collect and use the personal information that you provide to us through our website located at www.caeden.com (the “Website”), our mobile application (the “Caeden App”), and our connected jewelry (the “Caeden Device”). This Privacy Policy applies solely to the Website, the Caeden App, and the Caeden Device (collectively, the “Caeden Service”), and does not apply to any other site, product or service of Caeden, its affiliates or customers.
As discussed further below, the Caeden App is designed to work with the Apple HealthKit. Therefore, your fitness information may be synched with the Apple HealthKit if select that option.
By accessing or using the Caeden Service, you are deemed to accept the terms of this Privacy Policy. If you do not agree to this Privacy Policy, you may not access or otherwise use the Caeden Service. We reserve the right, at our discretion, to change, modify, add or remove portions of this Privacy Policy from time to time. Such changes shall be posted on the Website and may be made known to you via email or through the Caeden App. We encourage you to periodically review the Website for the latest information on our privacy practices.
The Caeden Service, together with all its content, is owned or controlled by Caeden, Inc., a company registered in New York, USA with its registered office at 584 Broadway, Suite 603, New York, NY 10012.
To provide the Caeden Service, we may hold and process certain personal information that you voluntarily submit to us, such as through our contact pages, by e-mail, through social media, by seeking employment with us, by making purchases on the Website, or by some other means. The personally identifiable information that you may provide to us could include your name, address, date of birth, email addresses and/or mobile phone numbers, and financial information such as credit/debit card numbers.
When you use the Caeden Service, we may automatically collect certain non-identifying information about you, such as the type of browser or device operating system you use, the domain name of the website from which you linked to us, the amount of time you spend on the Caeden Service, the pages on the Caeden Service that you view, and the local time on your mobile device. We may also aggregate information collected from our users (such as the number of users in a particular region or having particular characteristics).
When you use the Caeden Device in conjunction with the Caeden App, we may collect certain non-identifying fitness information about you, such as your age, weight, gender, height, motion, calories burned, steps taken, distance traveled, heart rate, and heart rate variability.
This information will be stored with any additional information you may provide to us, and will be used to provide you with the Caeden Service and any other associated services. We may contact you with offers that may interest you and/or to inform you of other products and services.
We will only use your personally identifiable information as described below, unless you specifically consent to another type of use, either at the time such personally identifiable information is collected from you, or through some other form of consent from you or notification to you:
Non-personally identifying or aggregate information may be shared with any number of parties, provided that such information shall not specifically identify you.
Non-personally identifying fitness information is gathered from you, and/or made available to you, through the Caeden Device and Caeden App in order to help you optimize your mind and body performance. As described below, the Caeden Device connects to the Caeden App over Bluetooth® to track your Resonance, Active Time, and heart fitness.
The Caeden App is compatible with the Apple HealthKit, so you can transfer your fitness information to a location designed to be centralized and secure that enables you to control the sharing and use of your fitness information. The Caeden App will provide you with the option to authorize data porting to the Apple HealthKit. Once your fitness information is synched with the Apple HealthKit, Caeden does not control any uses Apple may make of your fitness information. For more information on the Apple HealthKit, please see http://www.apple.com/ios/health/.
Please note that we may ourselves or through a third party vendor use non-personally identifiable information in connection with our own or vendor information to display or deliver targeted advertising to you on our Website and to manage our advertising on other websites. Cookies, clickstream data, web beacons, retargeting pixels and other similar technologies may be used to collect information in order to provide personalized advertising. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “interest based advertising,” utilizes anonymous information and not personally identifiable information. As a result, we and our vendor know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the below section entitled “Opt-Out Process.”
We may store information on your device as a “cookie” or similar type of file (such as clear gifs, web beacons, tags, pixels, etc.) for the purpose of facilitating and enhancing your communication and interaction with the Website. Many websites use cookies for these purposes and to collect general usage and volume statistical information. We use this information internally to help us maintain and enhance the efficiency and usefulness of the Website. We may also use and place cookies on your device from our third party service providers, such as from an analytics provider to help us manage and analyze usage of the Website. We also use persistent cookies, which will remain active on your device unless you clear your cache. We set persistent cookies to enable us to track and target the interests of our users in order to enhance the services we provide. Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your device without your knowledge. If you do not wish to receive cookies or want to restrict them or flush them from your device, you may do so by changing the settings on your device or browser accordingly, in which case you may still use our Website, although some functionality may be impaired.
As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a website’s server. Clickstream data can tell us the type of device and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data to anonymously determine how much time visitors spend on websites, how visitors navigate through websites, and how we may tailor our Website to better meet consumer needs. This information will be used to improve our Website and the Caeden Service. Any collection or use of clickstream data will be anonymous and will not intentionally contain any personally identifiable data.
We have undertaken and will continue to undertake commercially reasonable efforts designed to prevent unauthorized access to user information retained in our servers, however, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information provided online. Fitness information collected by the Caeden Device is encrypted during transmission to the Caeden App and then stored locally on your mobile device to minimize the risk of interception by third parties. We retain information collected through the Caeden Service for our records and as needed to provide you with services, comply with our legal obligations, resolve disputes, and enforce our agreements. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
As a convenience to you, we may provide links to third party websites from within the Website. We are not responsible for the privacy practices or content of these third party websites, and we are not endorsing or promoting such third party websites by providing a link. When you link away from the Website, you do so at your own risk. We encourage you to read the policies and terms of every website you visit.
The Caeden Service may integrate with social networking services. This may include the presence of tags from social media providers on our Website that collect information from you and send it directly to such providers, such as if their registered users are also using the Caeden Service. You understand that we do not control such social networking services and are not liable for the manner in which they operate. While we may provide you with the opportunity to use such social networking services in connection with the Caeden Service, we are doing so merely as an accommodation and, like you, are relying upon those third party social networking services to operate properly and fairly.
You should be aware that any personally identifiable information that you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise may be viewed and used by others. We are unable to control such uses of your personally identifiable information, and by using such services, you assume the risk that any personally identifiable information you provide may be viewed and used by third parties.
The Caeden Service is designed for those 13 years of age and older. We do not knowingly collect information from anyone under the age of 13. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.
By providing your email address to us, you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested, or to send you information about other services that we provide. We will not provide your email address to another party to promote their products or services directly to you without your consent or as otherwise set forth in this Privacy Policy.
If you receive promotional emails from us, you may unsubscribe through the link typically provided at the bottom of the promotional e-mail.
You may opt-out of or restrict the placement of cookies on your device or remove them from your browser by adjusting your preferences. Please note that cookie-based opt-outs are not effective on many mobile devices, although users of mobile applications can often opt-out of certain mobile ads via their device settings.
In order to use the Caeden App, you must opt-in to the collection of your fitness information and its transmission from the Caeden Device to the Caeden App.
We may, and may work with third parties to, use non-personally identifiable information to deliver targeted advertisements to you based on your online activities and other information. The online advertising industry provides a service through which you may opt-out of receiving targeted ads from certain data partners and other advertising partners that participate in self-regulatory programs. You can opt-out of targeted advertising from certain providers at www.aboutads.info/choices.
Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. In addition, all cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective for your mobile device. You must separately opt-out on each device.
Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.
The Caeden Service is maintained in the United States of America. By using the Caeden Service, you freely and specifically grant us your consent to export your personally identifiable information to the USA and to store and use it in the USA as specified in this Privacy Policy. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.
Questions: If you have any queries about this Privacy Policy, please contact us at support@caeden.com.
